When it comes to selecting a good local rank tracker, it is important you choose the perfect one for you and your business.
Most rank trackers promise clarity but deliver broad, vague data that doesn’t reflect what your customers see in their location. And without localised and contextual tracking, you’re pretty much optimising in the dark.
That’s why in this blog, we will tell see the exact features to look for, the red flags to avoid, and how to choose a rank tracker that actually works for local businesses.
That’s not it. We’ve put serious thought into our very own local rank tracker, and we’ll stack it up against everything mentioned here so you can judge for yourself if it’s worth your time.
1. Hyperlocal Tracking – City, Suburb, or Zip Code
What to look for: Local rank trackers that let you zoom in on rankings at a hyperlocal level, such as specific neighbourhoods, postcodes or even a street corner.
What to avoid: Trackers that only come with generic city-level insights. Your business might rank #2 in Epping but not show up at all in Thomastown. You need precision.
How we help: We offer pinpoint tracking right down to the zip code and neighbourhood level. That way, you will see exactly where you’re losing visibility so you can fix it fast
2. Device-Based Ranking Insights
What to look for: Separate results for mobile and desktop, because users search differently on each, and Google shows different results.
What to avoid: Tools that merge all devices into one average, hiding crucial gaps in your visibility.
How we help: You get side-by-side data for mobile and desktop rankings, sorted by exact location.
3. Pay-Only-for-What-You-Use Pricing
What to look for: Transparent, flexible pricing with no recurring charges. Just pay for the keywords and locations you need.
What to avoid: Expensive monthly plans packed with extras you’ll never use.
How we help: No subscriptions. No bundles. No surprises. Just a clear pay-as-you-go model with full control.
4. Visual, Actionable Data (Not Just Tables)
What to look for: Interactive maps and visuals that make it obvious where you rank, and where you don’t.
What to avoid: Endless spreadsheets and table dumps that leave you guessing what to do next.
How we help: Our local search grid shows your visibility with clickable pins. It’s not just one-dimensional data
5. Fast, Easy Setup With No Red Tape
What to look for: A rank tracker that starts working right away without needing to verify the ownership of your business, forcing you to wait days for results.
What to avoid: Slow onboarding, unnecessary approval steps, or restrictions on private GMB listings.
How we help: You’ll start seeing results in under 2 minutes. Don’t take our word for it. Set up our local rank tracker and see for yourself.
6. Competitive Comparison Built-In
What to look for: A tracker that shows exactly where your competitors rank without needing extra tools.
What to avoid: Guesswork, exporting CSVs, or paying for third-party add-ons.
How we help: Click any pin on your map to see how your rankings compare to nearby competitors instantly.
7. Bonus Tip: No Limitations on Keyword Tracking
What to look for: The freedom to track as many keywords as you need, across as many locations as you want.
What to avoid: Platforms that restrict you with caps, quotas, or upsells.
How we help: There are no keyword limits. Need more? Just buy more credits — that’s it.
Make the Smart Choice (Without the Subscription Trap)
Most local rank trackers weren’t built for real-world local SEO. They offer broad data, hide costs behind subscriptions, and fail to reflect how your business actually appears to real customers.
We built ours differently because the above distinctions not only show but also prove it.
Want to test our local rank tracker for yourself?
Get started now with 300 free credits — no card needed.
If you need further assistance, please don’t hesitate to reach out at [email protected]
