{"id":338,"date":"2025-09-08T14:50:10","date_gmt":"2025-09-08T14:50:10","guid":{"rendered":"https:\/\/searchranktracker.com\/blog\/?p=338"},"modified":"2026-05-30T01:41:22","modified_gmt":"2026-05-30T01:41:22","slug":"how-to-monitor-local-competitors-with-search-rank-tracker","status":"publish","type":"post","link":"https:\/\/searchranktracker.com\/blog\/how-to-monitor-local-competitors-with-search-rank-tracker\/","title":{"rendered":"How to Monitor Local Competitors with Search Rank Tracker"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In SEO, looking only at your own performance won\u2019t give you the full picture.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need a clear awareness of your competitors, their ranking, and the opportunities hidden in between if you really want to take your SEO efforts to the next level.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this very reason, the Search Rank Tracker has an in-built competitor tracking feature. It is specifically designed to show you what your competitors are focusing on with their SEO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inside our modern, easy-to-read dashboard, you\u2019ll find a clear display of your competitor sites targeting the same keywords as you. This perspective helps you understand your position in the industry, spot genuine competitors, and discover potential advantages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we\u2019ll walk through the competitors dashboard step by step and show you how to use it to improve your SEO strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Finding the Local Competitors Section<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 01:<\/strong> <a href=\"https:\/\/searchranktracker.com\/register\">Log in<\/a> to your Search Rank Tracker dashboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 02:<\/strong> Select <strong>\u201cGoogle Search\u201d<\/strong> from the menu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/google-search-1024x576.png\" alt=\"\" class=\"wp-image-321\" srcset=\"https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/google-search-1024x576.png 1024w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/google-search-300x169.png 300w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/google-search-768x432.png 768w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/google-search.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 03:<\/strong> Scroll down to locate your rank trackers table.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Rank-Trackers-Table-1024x576.png\" alt=\"\" class=\"wp-image-360\" srcset=\"https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Rank-Trackers-Table-1024x576.png 1024w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Rank-Trackers-Table-300x169.png 300w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Rank-Trackers-Table-768x432.png 768w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Rank-Trackers-Table.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 04:<\/strong> Select the tracker in which you\u2019d like to see competitor details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 05:<\/strong> Click on the Competitor Section.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/competitors-section-1024x576.png\" alt=\"\" class=\"wp-image-362\" srcset=\"https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/competitors-section-1024x576.png 1024w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/competitors-section-300x169.png 300w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/competitors-section-768x432.png 768w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/competitors-section.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you click on the \u201cCompetitors\u201d tab, you will be taken to the competitors section, as shown in the screenshot below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/competitors-dashboard-1024x576.png\" alt=\"\" class=\"wp-image-364\" srcset=\"https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/competitors-dashboard-1024x576.png 1024w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/competitors-dashboard-300x169.png 300w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/competitors-dashboard-768x432.png 768w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/competitors-dashboard.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Understanding the Market Overview<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the very top of the Competitors dashboard, you\u2019ll see a quick Market Overview.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Rank-Trackers-Table-1-1024x576.png\" alt=\"\" class=\"wp-image-366\" srcset=\"https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Rank-Trackers-Table-1-1024x576.png 1024w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Rank-Trackers-Table-1-300x169.png 300w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Rank-Trackers-Table-1-768x432.png 768w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Rank-Trackers-Table-1.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here, you\u2019ll get a quick glimpse of how your competitors are performing at the moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is what each metric means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unique Competitors<\/strong> \u2013 This metric counts the total number of websites that are competing with you across your tracked keywords.<br><\/li>\n\n\n\n<li><strong>Avg per Keyword<\/strong> \u2013 On average, this metric shows how many competitors appear for every keyword you track. A larger number signals a more competitive keyword field.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market Concentration %<\/strong> \u2013 Here, you can see how the market is distributed versus how much it is controlled by a few players. A higher percentage means the majority of rankings are held by fewer websites.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competition Level<\/strong> \u2013 a simple label (Low, Moderate, or High) that tells you how fierce the competition is overall.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Breaking Down the Top Competitors Table<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Just beneath the overview, you\u2019ll find a table that highlights your Top Competitors along with their keywords, overlap percentage, average positions, and several other metrics that give you clarity about their local SEO presence.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Top-Competitors-Table-1024x576.png\" alt=\"\" class=\"wp-image-371\" srcset=\"https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Top-Competitors-Table-1024x576.png 1024w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Top-Competitors-Table-300x169.png 300w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Top-Competitors-Table-768x432.png 768w, https:\/\/searchranktracker.com\/blog\/wp-content\/uploads\/2025\/09\/Top-Competitors-Table.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s go through each column and see what its metrics mean.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Domain<\/strong> \u2013 the website competing with you.<br><\/li>\n\n\n\n<li><strong>Keywords<\/strong> \u2013 how many of your tracked keywords they also rank for.<br><\/li>\n\n\n\n<li><strong>Overlap %<\/strong> \u2013 the percentage of your keywords they share. The higher the overlap, the more directly you\u2019re in competition.<br><\/li>\n\n\n\n<li><strong>Avg Position<\/strong> \u2013 their average ranking position across those overlapping keywords.<br><\/li>\n\n\n\n<li><strong>Top 3 \/ Top 10<\/strong> \u2013 how many keywords they\u2019ve secured in the top spots on Google.<br><\/li>\n\n\n\n<li><strong>Threat Level<\/strong> \u2013 a quick way to see how much of a danger they are to your visibility (Low, Medium, or High).<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Interpret Competitor Data<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you have the competitor data in hand, it\u2019s time to analyse it and make informed business decisions. Keep in mind that numbers and percentage don\u2019t always tell the entire story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should think about how those numbers affect your SEO and what changes they represent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few tips that put things into perspective:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct competitors<\/strong> \u2013 If a site has a high overlap percentage and ranks well in the top 10, they\u2019re some of your most important competitors.<\/li>\n\n\n\n<li><strong>Rising competitors<\/strong> \u2013&nbsp; Rising competitors, as the name suggests, are sites gaining momentum while covering topics similar to yours. If the pattern continues, they could pose real competition in the near future.<\/li>\n\n\n\n<li><strong>Dominant players<\/strong> \u2013 Sites holding multiple keywords at the top won\u2019t be easy to surpass, but if you want to take their spots, their strategies are worth studying.<\/li>\n\n\n\n<li><strong>Low-level competitors<\/strong> \u2013 Sites that share a few of your keywords but rank poorly. They pose no urgency, though they may reveal opportunities you\u2019ve missed. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Targeting hyper-local competitors? Use our <a href=\"https:\/\/searchranktracker.com\/local-rank-tracker\">local rank tracker<\/a>, complete with a local search grid, and enjoy 300 free credits to get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Practical Ways to Use This Data<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keeping an eye on your competitors is not only about knowing the names of their products. When you observe what other companies are doing, you equip yourself to act wisely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have a look at some simple ways to make use of this information below.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword gap analysis<\/strong> \u2013 If a competitor ranks for a keyword you don\u2019t, that\u2019s a content opportunity.<br><\/li>\n\n\n\n<li><strong>Content opportunities<\/strong> \u2013 If competitors rank but have weak content, you can create something better and outrank them.<br><\/li>\n\n\n\n<li><strong>Local SEO insights<\/strong> \u2013 If you\u2019re working in a specific city or region, tracking local competitors shows you exactly who you need to beat in that area.<br><\/li>\n\n\n\n<li><strong>Industry shifts<\/strong> \u2013 If new domains appear regularly, it means your market is evolving. Staying aware helps you adapt faster than others.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best Practices for Competitor Monitoring<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Analysing competitors and achieving success in local SEO doesn\u2019t happen overnight. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, by following consistent, well-planned practices, you can surely and steadily move toward better results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Try to keep these best practices in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Check regularly<\/strong> \u2013<a href=\"https:\/\/ahrefs.com\/blog\/serp-volatility\/\" target=\"_blank\" rel=\"noopener\"> Since SEO is always in flux<\/a>, competitors will often swap rankings with you over time. That\u2019s why it\u2019s important to check your search position more than once.<br><\/li>\n\n\n\n<li><strong>Track big and small competitors<\/strong> \u2013 When selecting competitors, study companies of different sizes \u2014 not just the largest \u2014 to find new ways to grow.<br><\/li>\n\n\n\n<li><strong>Don\u2019t just copy; adapt<\/strong> \u2013 Never copy strategies of others, instead use competitor insights to inspire your strategy. <br><\/li>\n\n\n\n<li><strong>Cross-check with your own rankings<\/strong> \u2013 Competitor insights alone won\u2019t drive your business forward. Combine competitor monitoring with your ranking distribution to identify gaps in the local SEO landscape.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wrapping Up<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Studying competitors has always been a great way to get ahead in the world of SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With our <a href=\"https:\/\/searchranktracker.com\/\">Search Rank Tracker<\/a>\u2019s Competitors feature, you can get a clear view of what your competitors are doing, particularly with the same keywords you target.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using those insights, along with real-time updates coming in at the right time, you can act quickly, refine your SEO strategy, and make use of opportunities your competitors haven\u2019t capitalized on yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curious how your competitors are performing in Google search?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use our rank tracker to find out. <a href=\"https:\/\/searchranktracker.com\/register\">Start today<\/a> with 300 free credits \u2014 no card required \u2014 and begin uncovering actionable insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need help interpreting competitor data, reach out to\u00a0<strong><a>support@searchranktracker.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In SEO, looking only at your own performance won\u2019t give you the full picture.&nbsp; You need a clear awareness of your competitors, their ranking, and the opportunities hidden in between if you really want to take your SEO efforts to the next level.&nbsp; For this very reason, the Search Rank Tracker has an in-built competitor [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-338","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/searchranktracker.com\/blog\/wp-json\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchranktracker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchranktracker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchranktracker.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/searchranktracker.com\/blog\/wp-json\/wp\/v2\/comments?post=338"}],"version-history":[{"count":25,"href":"https:\/\/searchranktracker.com\/blog\/wp-json\/wp\/v2\/posts\/338\/revisions"}],"predecessor-version":[{"id":386,"href":"https:\/\/searchranktracker.com\/blog\/wp-json\/wp\/v2\/posts\/338\/revisions\/386"}],"wp:attachment":[{"href":"https:\/\/searchranktracker.com\/blog\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchranktracker.com\/blog\/wp-json\/wp\/v2\/categories?post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchranktracker.com\/blog\/wp-json\/wp\/v2\/tags?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}